HOW TO GET THE RIGHT BUTTS IN SEATS


Get the Right Butts in Seats is an 8-week course that walks you through the process of getting the right prospects so that you can host a profitable sold out event.

I’ve incorporated all of my event planning and event marketing experience and documented my process to getting the right butts in seats in this course just for you.

This course is the same step by step process I use to market all of my clients events and as well as my events.


MODULE 1: PROVEN RESULTS TO HOSTING A LIVE EVENT

- Live Training Monday 6/25 at 8:30pm

<<Click here to access the training<<

Downloads: >>Course Book << and >>Workbook<<

Homework: Implementation Activity

+ How a live event will benefit your business

+ The profitability of live events

+ Relationship building with your audience

+ How to increase your credibility and be known as an industry expert

+ Events that produce the most value, exposure, and profits

+ How to make your event stand out from your competitors


MODULE 2: HOW TO DEFINE YOUR IDEAL ATTENDEE

- Live Training 7/2 at 8:30pm

>Click here to access training<

Homework: Implementation Activity in Workbook

+ Determine your marketing message so that you can fill seats to your event with the right people

+ Identify your ideal attendee

+ Learn where to find your ideal attendee

+ Identify your event focus and confirm if it’s exactly what your audience needs before you waste time planning an event that’s not beneficial to them

+ Outline the value of your event and position it as a must attend event


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MODULE 3: HOW TO SET TICKET PRICES FOR YOUR SOLD OUT EVENT

- Live Training 7/9 at 8:30pm

Homework: Implementation Activity

+ Pricing strategy for various types of events

+ How to price your tickets so that you can make a profit

+ Create a Profit Plan and manage your event budget

+ Create a break-even analysis

+ How to minimize expenses so that you can keep more money in your pocket


MODULE 4: HOW TO CREATE A MAGNETIC EVENT SALES PAGE

- Live Training 7/16 at 8:30pm

Downloads: Sales Page Template

Homework: Implementation Activity

+ How to get people to your registration page and make sure they don’t leave without purchasing a ticket

+ The worst event registration mistakes to make and how to avoid them

+ Must have content to convert interested visitors to attendees

+ Create worthy incentives that increase your ticket sales


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MODULE 5: HOW TO CREATE AN EVENT MARKETING PLAN

- Live Training 7/23 at 8:30pm

Homework: Implementation Activity

+ Develop an Event Marketing Plan to sell out your event

+ Event marketing strategies that fill seats with the right people

+ Promotion and marketing tactics that work specifically for your event

+ Online and offline event marketing secrets that increase your visibility

+ The proper amount of time you need to plan and promote your event


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MODULE 6: EXECUTE YOUR EVENT MARKETING PLAN & HOST YOUR SOLD OUT EVENT

- Live Training 7/30 at 8:30pm

Homework: Implementation Activity

+ Event marketing timeline to keep you on track with promotion and execution

+ How to maximize the use of your content without annoying and overloading your audience

+ How to create marketing and promotional content that converts attendees

+ Outline post event strategies

+ Get ready for your next event


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MODULE 7: HOW TO GAIN MEDIA ATTENTION 2.0

- Live Training 8/6 at 8:30pm

+ How to create the perfect media kit and one sheet

+ Create buzzing email subject lines that get your pitches answered

+ Strategies to reach and secure the right media outlets for your event


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MODULE 8: HOW TO GAIN SPONSORSHIPS FOR YOUR LIVE EVENT

- Live Training 8/13 at 8:30pm

+ How to scout for your ideal sponsors and learn about their sponsorship goals

+ Prove your sponsorship value and ROI

+ Create sponsorship packages that attract 

+ How to value and price your sponsorship packages

+ Learn how to maximize your event revenue with sponsorships


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GROUP COACHING CALL #1

GROUP COACHING CALL #2

GROUP COACHING CALL #3

*Dates TBD*